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KBA North America Inc. and KBA Canada, Inc. will now be Koenig & Bauer (US) Inc. and Koenig & Bauer (CA) Inc., respectively.
August 22, 2018
By: Greg Hrinya
On Koenig & Bauer’s 200th anniversary last year, the company went back to its roots and returned to its founding name “Koenig & Bauer” as part of a global brand relaunch. In a continuation of the rebranding this year, Koenig & Bauer will be changing the names of all of the global business units, subsidiaries and agencies to be aligned with this new brand and to better reflect its international stature in the graphic arts industry. As part of the strategy, KBA North America Inc. and KBA Canada, Inc. will now be named Koenig & Bauer (US) Inc. and Koenig & Bauer (CA) Inc., respectively. Those in the industry should refer to the company as Koenig & Bauer (US) or Koenig & Bauer (CA) in all legal documents, and Koenig & Bauer can be used in general daily use.
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